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| Your video is a high-profile reflection of your company, and as such, the writing can be just as important as the visual content. As you begin working on your video consider the following: | |
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What do you hope to accomplish with this video? |
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Who within the organization
should be involved in the development of the video? |
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What is the image you hope to convey with the video? |
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What sort of tone should
you take with this production to accomplish your objectives? |
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Should you include side bar stories that involve your clients or constituents? |
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Should you take a "strictly
business" approach or should the tone be more conversational? |
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What special effects can enhance your video? |