| Newsletters |
| Depending on client needs, I can serve
as writer, editor and project coordinator for newsletters. My newsletter
clients include both corporations and non-profit organizations. Newsletters
can range from simple in-house creations to glossy, big-budget productions.
But no matter what your expectations for the end product, it helps to
begin with these simple questions. Ask yourself these things, and you’ll
be better prepared to develop a budget; consult with professional writers
and designers; and succeed in managing a newsletter that meets your needs,
and those of your audience. |
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|
| Brochures are typically expected to fulfill
several functions. In some circumstances your brochure may be the first
exposure your audience has to your company or organization. At other times,
your brochure may serve as a "leave behind" to provide more detailed information
after you have made an initial contact with the target audience. The key
to developing a successful brochure is to understand its purpose and audience
before you begin production, so that you can tailor the piece to suit
your specific needs. When you get down to basics, the main purpose of
a brochure is to attract the audience’s attention and maintain that
interest long enough to communicate your primary message. |
|
|
| Grants and proposals frequently call
for extensive narratives about your programs and services, in addition
to all of those facts and figures that may be required. My strength is
in writing program descriptions and organization philosophies that will
distinguish your grant or proposal from those of competing organizations.
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| The news media is constantly bombarded
with information from corporations and organizations, so the challenge
is to make your news release stand out from the crowd. My strengths are
in helping clients find the story angle that will appeal to the media;
helping them tailor the story to suit specific publications; and in writing
a release that will result in full-length features, rather than tiny news
briefs. |
| Presentations,
Speeches and Power Point |
| Studies have shown that about 75% of
what we say escapes the listener’s mind. With only 25% being retained,
it is important to consider the use of visuals with an oral presentation.
Fortunately, modern technology has made it easier than ever to prepare
dynamic presentations. My goal as a speechwriter is to arrange your messages,
stories and visuals in an interesting way, with an eye and an ear toward
communicating your key messages effectively to the target audience. |
|
Video Production
|
| Video presentations can be the most effective
way to deliver messages to broad audiences. In developing videos I work
closely with organization to develop a script and then develop visual
concepts for each part of the presentation or story. Witcher Communications
has a proven track record with video production for the legal community.
Day in the life and settlement videos are becoming a standard way of communicating
in pretrial discussions and in the court. My experience in the healthcare
area gives me a unique understanding of the daily issues faced by individuals
faced with disabling injuries. |
Resources
& Tips / About
Dell / Contact Us
Witcher
Communications
409 Vesclub Lane, Birmingham, AL 35216
T. 205.979.3563 F. 205.823.4810
dellwit@bellsouth.net
Copyright 1999
Last
Updated: 01/15/03
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