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Before you hire a writer for your
brochure copy, ask yourself these
questions. |
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| The Basics: | |
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What do you hope to accomplish with your brochure? |
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Who is your audience? |
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Why do you expect this audience to be interested in your message? |
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How do you hope your audience will respond to your message? |
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What are your audience’s needs? |
| Getting Started: | |
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Try to develop some type of outline for your brochure. |
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How do you want it to begin? |
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How might it be divided into manageable sections to break up copy? |
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Will there be any routine columns or articles?
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Are there any sidebars to the main copy?
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How do you want it to end?
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What photography is available?
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Who in your organization should be interviewed
for the project?
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Are there any clients who should be interviewed?
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Who should be involved in guiding the development
of the brochure?
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Who has final sign off on the copy?
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To avoid extensive and expensive rewrites, the person
who has final
sign off should also be involved in the planning process. |
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